When Observable Characteristics are Scarce- Segment from the "Bottom Up"
Many institutions we work with want to segment their customers, but very few end up doing it. Yet segmentation can save costs, improve...
At EA Consultants, we get our hands dirty. We develop products, services, and processes for reaching low-income households with an attractive value proposition, by engaging users. We are learners, teachers, and coaches who build on our shared knowledge to better serve our mission. This is a space for sharing some of our learning both internally and with a broader community with the aim of furthering the thinking and practice that can be transformative to benefit all segments of society.