Issue Areas​

Research, Evaluation & Client Insights

 

Every EA engagement begins with the same question: what do people actually need, and what is getting in the way?  EA has decades of expertise conducting demand-side research and market assessments, generating client insights,  and conducting evaluations.

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EA has developed and applied a wide range of tools for this purpose. These include financial diaries, randomized controlled trials, qualitative interviews that surface the motivations and constraints that surveys cannot reach, customer journey mapping, and mystery shopping. These tools have been applied with smallholder farmers in Peru, microentrepreneurs in Nigeria, migrant workers in the UAE, corner store owners in Mexico City, homeowners in mortgage distress in New York, and seminary graduates in Chicago.

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EA’s research is designed to inform decisions — product designs, policy recommendations, institutional strategies, and investment choices. And where EA has built client insights capacity inside institutions, the goal has been to make this kind of listening a permanent organizational habit rather than a one-time exercise.